RiDiM

Ridim is a reward and payout engine. We turn on-pack codes into instant USSD payouts, giving FMCG brands direct open-market consumer data

RiDiM logo

About RiDiM

Hi everyone 👋 I'm Mayowa, Founder and CTO of Ridim.Engaging consumers and paying people in Nigeria is currently broken. Right now, 98% of consumer goods in the country are sold in offline open markets, yet brands spend billions on digital promos that only target the 27% of the population with smartphones. If a brand does run a promo, codes leak, prize money goes unclaimed, and they never actually learn who bought the pack. We built Ridim to fix this by connecting engagement and instant payouts into one unified engine.Here is what our infrastructure powers today: 🎁 FMCG On-Pack Promotions: We bridge the hardware gap by running natively on USSD. Buyers enter a code on a basic feature phone and win airtime, data, or cash in minutes. Brands stop budget leaks and get real-time analytics on who is buying their product at the grassroots level. 🏆 Rewards & Gifts: We allow brands and creators to run fair prize draws, social media hashtag contests, or instant reward drops. You can send cash, airtime, or data to anyone via a single link, QR code, USSD, or gift voucher—paid out in seconds. 🎟️ Events & Ticketing: Organizers sell tickets, scan QR codes offline at the gate, and withdraw their cash while sales are still actively running. 💼 Business Payroll: Growing SMEs run bulk payouts, keeping every naira on record while automating their PAYE schedules. We’ve been live for 8 months, organically growing 25% month-over-month to 2,300+ accounts with zero ad spend. I’d love to hear your feedback on the platform, especially our USSD reward flows and how we can better scale our offline data capture! I'll be in the comments all day to answer your questions.

Category
Fintech, SaaS, Commerce
Based in
Lagos, Nigeria
Available in
Nigeria
Pay with
USSD, Transfer
Platforms
Web
Languages
English
Stage
Pre-seed
Launched on Hentity
2026-11-07

2 upvotes · 0 comments · 0 followers on Hentity

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The team behind RiDiM

Mayowa Sunusi, Founder

Founder & CTO of Ridim

Based in Lagos, Nigeria

Founder & CTO of Ridim. I'm a Senior Frontend Engineer and Product Builder specializing in Next.js and high-concurrency systems. Currently scaling Ridim to connect engagement, offline data capture, and instant payouts across Nigeria

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