Find your first users

Launch, outreach and feedback

Talk to 10 people this week. Your first users usually come from people you message one by one, not from ads.

Launch and listen

Get it in front of people and learn

• Launch on Hentity (Free): Launch to makers and early adopters across Africa. How to use it: Add a clear one-line tagline and screenshots. Pick a launch week. Reply to every comment on the day.
• The Mom Test (Paid): A short book on asking customers questions that give honest answers. How to use it: Read it in an afternoon. Ask about their life, not your idea. Write down what they did, not what they say they’ll do.
• Validate an idea (Free): See who else is building it and what to test first. How to use it: Describe your idea in plain words. Read the closest matches. Test the riskiest assumption first.

All resources